Privacy policy

Hotel Lärchenhof Luigi Marcati GmbH, Olympiastraße 59, 6100 Seefeld in Tirol, Österreich - Austria; ATU 612 86 236, hereafter “the Website Operator”, owns and operates this website.

This data protection regulation lays out that all information that is provided to the website operator in the use of this website, may be used by the website operator to optimise the website and its offerings.

The website operator reserves the right to change this data protection regulation at any time without prior notification. Only the current data protection statement applies.

When you visit this website, it may be that the website operator collects personal information from you if you are asked during booking, inquiries and newsletter registration to provide this data (direct. The website operator will only use this data for the purposes listed in the current data protection provisions and is obligated to maintain the confidentiality and protection of the personal data collected in this manner. The current data protection statement describes the purpose of data processing with regard to this website, cooperation with third party operators, the use of cookies and how you can exercise your rights with regard to your personal data.

The website operator collects, stores, processes and analyses information about customers and visitors to its website to operate its business, to inform you of any packages/products/discounts/package deals and services, to offer them accordingly and to create web statistics. The information you provide is used to contact you if you give consent, e.g. to inform you of changes regarding the function of the website or to offer you services that could be beneficial to you. The data collected and how they are recorded is explained by the website operator as follows.

The data collected by the website will be stored at web9705 in Landeck. The data will be stored there for the duration of 5 years. Security backups are performed daily.

3.1. Data storage

During the use of the website by you, the website operator collects certain data from you and uses it for various purposes. The type of data collected and its use by the website operator depends on the type of data. This data protection statement differentiates among the following data categories:

• Anonymus Data
• Log data
• Personal information

You will find more detailed information on which data are saved under Data collection.

3.2. Where can I view my stored data about me?

Website data

According to the GDPR (=General Data Protection Regulation), you have the right to receive data collected about yourself, to effectuate corrections, to request deletion, register an objection and the right to request limited processing. We take your concerns on this very seriously. If you would like to request one or more of the aforementioned rights, please contact:

info@marcati.at
+43(0)5212/2383

Viewing the data recorded by third party providers

• Reguest / Zeppelin
  info@zeppelin-group.com
  +39 0473 498 600
• HotelNetSolutions
  info@hotelnetsolutions.de
  +49 30 770 193 000
• Werbeagentur Mariacher & Friends
  info@mariacher.at
  +43 (0)5242 72525
• Smart Host GmbH
  info@smart-host.com
  +49(0)305683 9290
• Additive
  info@additive.eu
  +39 0473 538800

The website operator will take measures, including administrative, electronic and physical procedures to protect your personal data from loss, theft and abuse as well as from unauthorized access, transfer, change and destruction.

The website uses SSL (Secure Sockets Layer) for encryption. Thus the confidentiality of your personal data is guaranteed for transactions via the internet.

You yourself can also help and contribute to the protection of your personal data on the internet through relevant preventative measures. Change your password often. Use a combination of letters and numbers and make sure you use a secure web browser and updated it regularly.

The website operator has taken protective measures to guarantee that your personal data are always correct, complete and up to date for the intended processing purposes. Naturally, you always have the right to access the personal data you provided and change it. You can thus help us to ensure that your personal contact information and settings are correct, complete and updated. You can also request a copy of your personal data by contacting us by the e-mail address listed further down.

5.1. Anonymus Data

The anonymous data are used to analyse the use of the website and only for anonymous statistical purposes. Anonymous data collected by the website operator include the following (“anonymous data”):

• the browser type and version
• general information on the operating system
• the current date and time

5.2. Log data

Log data are only collected for the operation of the website. The use of log data as anonymous data remains reserved pursuant to this data protection guideline. The data on access is saved in the log data for every access to the website. The log data include the following:

• Site from which the user accessed the website
• Transitions to other sites of the website
• Number of sites viewed and duration of stay
• Quantity of queried data
• Status of access (e.g. transfer file, file not found etc.)
• IP address data, location, saved language

5.3. Personal information

The website operator uses the personal data for the following purposes:

• to contact the user based on the existing consent by the user.
• Adaptation of the website and its products according to the interests and preferences of the user (including the selection of advertisements on and outside the website).
• General improvement of the products and services of the website operator.
• To ensure valid implementation of services of third party providers.

The website operator collects your personal data, meaning information that enable the website operator to identify you. The collection of your personal data is done in a voluntary manner for the website operator if the data in the relevant forms are entered and sent on the website. Personal data search includes in particular:

• First name
• Last name
• Address
• Country
• Language
• E-Mail
• Telephone number

The website operator only intends to use the personal data in adherence to this data protection guideline. The website operator reserves the right to use the personal data for other purposes if this use is legally required or permitted for other purposes.

If you do not want your personal data to be used by the website operator, you can always notify the website operator and they will stop the use of your personal data for such purposes.

The transmission or forwarding of your personal data is done based on central functionalities. Thus your personal data will be stored on the server of an external service provider using the tools of this internet site below. This happens under adherence to all aspects relevant to data protection and data security.

6.1. Booking software

If you make an online booking on our website, it is processed via the Kognitiv Corporation online reservation system. All of the booking data you enter will be transferred encrypted. The Kognitiv Corporation is obligated to handle your transferred data pursuant to data protection laws. It will take all organizational and technical measures to protect your data. Your data will not be sold, leased or provided to third parties in any other manner. Transfer of personal data to governmental institutions and authorities will only occur within the framework of compelling national legal regulations.

6.2. Forms

Contact Form 7 is used to send contact requests. If you send requests via the contact form, your information from the contact form and the contact information you include will be saved for the purpose of processing the request and in the case of additional questions. This data is not forwarded without your consent.

The website operator also informs you that the data transfer over the internet (e.g. during communication by e-mail) may have security loopholes. Despite perfectly implemented protective actions by the website operator, perfect protection from access by unauthorized third parties is not possible.

6.3. ADDITIVE+ NEWSLETTER

On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.

After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

To process your subscriptions and to send our newsletters we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

6.4. Analytics software

This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses cookies (additional information on cookies can be found below).

The information created by cookies about your use of the website (including your IP address) is transferred to the servers Google in the USA and stored there. Even before the IP address is transferred to Google, the last eight numbers of the IP address will be truncated and anonymised. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated and anonymized there.

Google will use this information by proxy of the website operator to analyse your use of the website, to create reports about your website activities and to provide other services as well as activities in the search engine.

6.5. Facebook Remarketing / Retargeting

Remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. When you visit our pages, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. This enables Facebook to associate your visit to our pages with your user account. We can use the information obtained in this way to place Facebook ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find more information on this in Facebook's privacy policy at https://www.facebook.com/about/privacy/. If you do not want data to be collected via Custom Audiences, you can deactivate Custom Audiences here.

6.6. Conversion measurement with the visitor action pixel from Facebook

With your consent, we use the "visitor action pixel" of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") within our website. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, which means we do not see the personal data of individual users. Facebook stores the collected anonymised data on their server. Facebook links this data to your Facebook account, in accordance with your privacy policy, and shows you content that matches your interests and preferences. A cookie may also be stored on your computer for these purposes. This consent may only be given by users over the age of 13. If you are younger, please consult with your parent or guardian.

6.7. Social Plugins

The website uses plugins from third-party social media providers, including the following:

• Facebook (operated by Facebook, Inc. or one of its subsidiaries)
• Instagram (operated by Facebook, Inc. or one of its subsidiaries)
• YouTube (operated by Google, Inc. or one of its subsidiaries)

The social media plugins of the social media providers enable special functions that may be useful and interesting for you. These special functions include, for example, the possibility to share certain content of the website with third parties (e.g. by using the share function of Facebook) or to highlight your interest in the website to third parties (e.g. by following the company through a corresponding function of Twitter).

You are hereby informed that when activating such social media plugins, your browser automatically establishes a connection to the servers of these social media providers. Therefore, the said social media providers may collect data from you, such as IP address, surfing behaviour, etc., even if you do not use its services or the corresponding functions. If you are logged into such websites, the respective social media providers may identify you by means of a cookie and/or your IP address and associate your visit to the website with your profile. If you wish to avoid the collection of such data by the social media provider, you should ensure that you are logged out of the relevant social media provider website. As mentioned above, even if you are logged out, the social media provider may collect and analyse your data due to the described implementation of the social media plugin.

The website operator has no influence on what data the social media providers collect and how this data is used by the social media providers.

Social media providers provide information about the purpose and scope of the collection and use of your data, your user rights and the corresponding options for protecting your privacy. Such additional information can be found as follows:

• Facebook: facebook.com/about/privacy
• Instagram: help.instagram.com/155833707900388
• YouTube: google.co.uk/intl/de/policies/privacy

6.8. ADDITIVE+ VOUCHERS

On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.

The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you. The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.

6.9. ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages

Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.

Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:
https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.

Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

6.10. ADDITIVE+ MARKETING AUTOMATION - Direct Marketing

In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation.
Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

The website operator collects and uses your personal data to enable you easy access to this website and to continually improve the web presence and offers. In addition, anonymised data about your behaviour is used for statistical purposes, again to optimise the website content.

In addition, when collecting data, personalized information and offers may be provided to you and your saved data be assigned to you. This enables, for example, that you don’t have to fill in forms multiple times or already existing services can be displayed.

This website uses the services of third party providers, see above. To guarantee the correct implementation of these services, additional data is included.

If you are not interested in being updated on the newest developments, such as current product, offer and service information, you can let us know at any time.

8.1. Booking software

If you make an online booking on our website, it is processed via the Kognitiv Corporation online reservation system. All of the booking data you enter is transferred to our partner’s server encrypted.

8.2. Forms

If you send requests via the contact form, your information from the contact form and the contact information you include will be saved for the purpose of processing the request and in the case of additional questions. This data is not forwarded without your consent. We use an e-mail tool called Contact Form 7 to send the forms. The website operator also informs you that the data transfer over the internet (e.g. during communication by e-mail) may have security loopholes. Perfect protection from access by unauthorized third parties is not possible.

8.3. Cookies

General

A cookie is a small file that is deposited on the hard drive of the computer or device of the user if cookies are permitted in your browser settings.

Cookies help the website operator in the analysis of the website traffic. In addition, cookies tell the website operator that you are visiting the website. Cookies enable the website to react to you as an individual person. The website is programmed so that it adapts to your user behaviour by collecting and saving information about your interests and preferences. All of this is done with the help of cookies.

Overall, cookies help the website operator to provide you with a better website by showing it which pages are useful and interesting to you.

A cookie does not give the website operator access to your computer and any information about you other than the data that you voluntarily provide to the website operator.

You can accept or decline cookies. Most web browsers accept cookies automatically, but you can change your browser settings to decline cookies if you prefer. Retrograde cookies can prevent you being able to fully use the website, however. You will find additional information on cookies and your browser settings here.

Google Analytics Cookies

As mentioned above, the website operator collects standard internet protocol information and details on your internet behaviour using Google Analytics Cookies. The website operator does this to improve the website. This information contains no personal information. Data used for analysis purposes can be linked to personal data that is collected from this website or elsewhere.

You can find information on Google Analytics Cookies here.

9.1. Newsletter Opt-Out

In order to communicate important messages and information about Die Berge – Lifestyle Hotel Sölden, we offer you the option of being informed via our newsletter service. If you no longer wish to receive the newsletter, you can unsubscribe at any time.

9.2. Facebook Opt-Out

Facebook bietet Ihnen hier die Möglichkeit eigenhändig einzustellen welche Inhalte Ihnen künftig angezeigt werden und welchen Zielgruppen Sie angehören.

9.3. Google Opt-Out

In order to offer you more selection options for the collection of your data by Google Analytics, Google has developed the deactivation add-in for Google Analytics. The add-on communicates with the Google Analytics Javascript (ga.js) to notify it that website browsing should not be sent to Google Analytics. The Google Analytics deactivation browser add-on does not prevent the information being sent to the website itself.

You can find additional information on the deactivation add-on for Google Analytics here.

9.4. Tipp: General deactivation of online advertisers

You also have the option here of blocking online advertising in advance.

9.5. Contact for objections

According to the GDPR (=General Data Protection Regulation) you have the right to receive data collected about you, to effectuate corrections, to request deletion, register an objection and the right to request limited processing. We take your concerns on this very seriously. If you would like to request one or more of the aforementioned rights, please contact:

info@marcati.at
+43(0)5212/2383